Sponsoring

“The dams in Valais are a playground for cyclists”

30.07.2025, 03:00 | News

As president of Valais 2025, former professional cyclist Steve Morabito is strongly committed to the 2025 Mountain Bike World Championships. Shortly before the start of the competitions, which are supported by Alpiq as Main Partner, he talks about his strong ties to the region, its dams and the importance of the partnership with Alpiq.

Steve Morabito after a bike ride on the dam in Moiry.

What role do partners such as Alpiq play in an event like the World Championships?

A key role. Alpiq believed in our project back in 2022, at a time when few companies dared to get involved due to COVID. Alpiq's support gave us enormous confidence. During our collaboration, we discovered that we share the same values: sustainability, local roots and respect for the environment. The team behind the Mountain Bike World Championships is small, but we have around 40 municipalities on our side. This has enabled us to build strong relationships between the municipalities, our partners and our organisation.

How do you recharge your batteries?

I am a generous person who gives a lot, but I also need moments of peace and quiet. My family, my garden and, of course, cycling are my places of refuge. I enjoy cycling with my wife or playing with my children at the weekend. It helps me to organise my thoughts and keep my rhythm in such a turbulent year as this.

A final word for anyone who wants to take up cycling?

Don't hesitate! Cycling is fantastic, even just for getting from A to B. In Valais, there are clubs everywhere that teach children aged 5 and above how to cycle safely. You don't necessarily have to aim to compete. The important thing is to have fun. And if you develop a passion for it, the clubs are there to support the champions of the future.

Steve Morabito, President of Valais 2025, talking to Patric Schönberg, Head of Brand Management at Alpiq.

Steve, has organising the Mountain Bike World Championships in Valais been a dream come true?

Yes, even a second dream! In 2020, I was on the organising committee for the Road World Championships in Martigny, but they were cancelled due to COVID. It's extraordinary that we're able to stage such an event today.

You have a strong connection to the dams in Valais. Why is that?

The dams are symbolic places for us cyclists. The roads leading to them are beautiful, quiet and often passable early in the season. Every summer, I set myself the goal of climbing several of them, sometimes even all of them I also go there with my wife, on my e-bike or with my children. We enjoy the scenery, the restaurants in the mountains and spend great days doing sport.

Do you have a special memory of a dam?

The stage of the 2016 Tour de France up to Emosson! That was extraordinary, I'll remember it for the rest of my life. I was in the breakaway group. My family and my fan club were standing on the side of the road just a few kilometres before the finish. I finished ninth or tenth in the stage. Afterwards, our team bus was parked on the Emosson dam. Once I'd had a shower, I admired the landscape from the bus. It was magical. After the stage, the entire entourage drove through the tunnels of the Nant de Drance pumped storage power station to Megève, which was pretty crazy!

Mountain biking is closely connected to nature. How important is it to you?

I grew up in Val d'Illiez and mountain biking was the first sport I ever did. I lived in a chalet and my parents had animals, so I quickly developed a strong connection to nature. Even today, I am committed to treating the environment with respect. Among other things, I am co-president of the Fair Trail Valais initiative, which promotes respect between hikers, mountain bikers, farmers and nature. Valais is a beautiful region with hiking trails that are open to everyone. Nevertheless, there are rules that should be followed to ensure that everyone can enjoy our Alps.

The power behind every ride

The competition venues for the 2025 UCI Mountain Bike World Championships are located almost exclusively in Alpiq's concession municipalities. With its commitment as Main Partner, Alpiq wants to underline its ties to the canton of Valais and its commitment to water as a sustainable resource in the energy sector.

Our commitment to the 2025 Mountain Bike World Championships in Valais goes beyond ordinary sponsorship. Under the motto “the power behind every ride”, it is sustainable and based on three pillars that strongly reinforce the character of our brand and our commitment to a better climate and a strong energy supply.